7 Tips to Get More Real Estate Leads on Facebook (& 3 are free)
Facebook is a great way to connect with potential real estate leads. However, it can be difficult to generate leads if you don’t know how to use it correctly.
How do you get real estate leads on Facebook?
In this blog post, we will discuss 7 tips that will help you get more real estate leads on Facebook! As one of the biggest social media platforms on the planet, it offers real estate agents access to thousands of potential qualified real estate leads in a matter of hours.
1. Use Facebook ads to target people who are interested in buying or selling a home
One of the best ways to get more real estate leads on Facebook is to run real estate Facebook ads. By targeting people who are interested in buying or selling a home, you can reach a large audience of potential leads.
You can use a variety of different ad formats (see below) to reach your target audience, and you can use different targeting options to laser-focus your ads.
For example, you can target people who live in a certain geographic area or who have expressed interest in buying or selling a home in the past.
You can also target people who are active in real estate groups on Facebook.
By using Facebook ads, you can reach a large number of potential leads and significantly increase your chances of generating new business.
2. Create a custom audience of past clients and leads, and target them with specific Facebook ads
If you’re looking for ways to get more real estate leads on Facebook, one great option is to create a custom audience of past clients and leads.
By doing this, you can target them with specific Facebook ads that are designed to generate new business.
For example, you could run Facebook ads that offer a discount on your services for anyone who refers a friend or family member. This is a great way to reach out to your past clients and leads and turn them into new business.
So if you’re looking to get more real estate leads, be sure to create a custom audience and target them with specific ads.
3. Upload a list of contacts from your CRM to Facebook so you can target them with Facebook ads
If you’re looking for more real estate leads on Facebook, one tip is to upload a list of contacts from your CRM system.
By uploading this list, you’ll be able to target these individuals with ads specifically tailored to them.
This can help to increase your response rates and conversion rates, as you’ll be able to reach people who are already interested in what you have to offer.
Additionally, this tactic can also help to build trust and credibility with your potential leads, as they’ll see that you’re already familiar with their situation and needs.
If you’re not already using this technique, it’s definitely worth trying out in order to get more real estate leads on Facebook.
4. Create a Lookalike audience of your ideal clients
Lookalike audiences are one of the most powerful targeting options on Facebook.
By finding people who are similar to your current clients, you can reach a whole new group of potential customers who are more likely to be interested in what you have to offer.
To create a lookalike audience, simply upload a list of your current clients to Facebook and let the algorithm do its work. You can also use Facebook’s Custom Audiences tool to create a lookalike audience from scratch. Simply enter the country, age range, and gender of your ideal customer and Facebook will find people who fit that description.
Lookalike audiences are an incredibly effective way to get more real estate leads on Facebook, so be sure to take advantage of this powerful tool.
5. Post real estate-related content on your Facebook business page that will interest people who might be interested in buying or selling a home
A well-maintained Facebook business page can be a great way to generate leads for your real estate business.
By posting relevant, engaging content, you can attract the attention of potential clients and build relationships with them over time.
One great way to do this is to post articles and videos about topics that people interested in buying or selling a home would find interesting.
For example, you might post an article about the most popular homebuyers’ trends of the year or your latest live video tour of a recently sold house in your area.
By providing valuable Facebook posts that potential clients will appreciate, you can increase the likelihood that they will turn to you when they’re ready to buy or sell a property.
Top Tip: Social media is designed to be social, so be sure to keep your post conversational.
6. Use Facebook groups to connect with potential leads and share information about your services
As a real estate agent, one of the best ways to find new leads is to connect with potential customers on Facebook.
There are a number of ways to do this, but one of the most effective is to join and participate in relevant Facebook community groups.
By becoming an active member of these groups, you can build trust and credibility with potential leads, and you can share valuable information about your services.
When done correctly, Facebook groups can be an incredibly powerful tool for generating new real estate leads.
Just be sure to focus on quality over quantity, and always make sure that your posts are informative, helpful, and engaging. A comprehensive answer is always better than a quick, valueless response.
7. Run contests and giveaways on Facebook to generate more lead interests
As a real estate agent looking for more leads you may want to consider running contests and giveaways on Facebook.
This is a great way to generate interest and get people talking about your business. Make sure to promote the contest heavily in the days leading up to it, and be sure to offer a prize that will appeal to your target audience.
You may also want to consider teaming up with another local business to offer a bigger prize. Be sure to follow all of Facebook’s rules and regulations when running a contest, and you should see a significant increase in leads in no time!
Which Facebook ads should you use?
Facebook Lead Ads (Facebook’s native forms)
While there are a number of ways to generate leads for your real estate business on Facebook, one of the most effective is to use Facebook Lead Ads.
Lead Ads allow you to collect contact information from potential leads directly within Facebook, without having to send them to an external website.
This helps to increase conversion rates, as users are more likely to fill out a form if they can do so without leaving Facebook.
In addition, Facebook Lead Ads allow you to target your audience specifically, ensuring that only those who are interested in your product or service will see your ad. When used correctly, Facebook Lead Ads can be an invaluable tool for generating new leads for your real estate business.
Conversion Ads
As a real estate agent, one of your primary goals is to generate leads. And what better place to find potential leads than Facebook?
With over 2 billion monthly active users, Facebook offers a vast pool of potential customers. But simply being on Facebook is not enough. You need to take advantage of the platform’s powerful advertising capabilities if you want to see results.
One of the most effective ways to generate leads on Facebook is through conversion ads.
Conversion ads are designed to get users to take a specific action, such as filling out a contact form or requesting more information. By targeting your ads specifically to users who are interested in buying or selling a home, you can dramatically increase the number of leads you generate.
Traffic Ads
Getting more real estate leads on Facebook is easy with traffic ads.
Traffic ads allow you to target a specific audience with your ad, and then send them to your website or landing page.
You can use traffic ads to target people who live in a certain area, who are interested in buying a home, or who have visited your website in the past.
Traffic ads are an easy way to get more people to see your ad, and to get more people to visit your website or landing page.
By targeting your ad to a specific audience, you can ensure that you’re getting the most bang for your buck, and that you’re getting more real estate leads on Facebook.
Engagement Ads
If you’re looking to get more real estate leads on Facebook, one of the best things you can do is run engagement ads.
These are ads that show up in the newsfeed and are designed to get people interacting with your content. For example, you could run an ad that asks people to like, comment, or share your post.
The beauty of engagement ads are that the people who do engage with your content, are more inclined to see your organic posts.
As a real estate agent you already know how competitive lead generation is, but by combining Facebook ads with free real estate leads campaigns, you’ll soon be increasing your number of real estate prospects.
And while Facebook real estate ads are a great tool to generating leads, coupling them with effective email marketing journeys ensure you increase your chances of converting leads who will only be ready to buy or sign a mandate with you in the future.
